For over forty years, ETRO has been proudly synonymous with a “Made in Italy” lifestyle. The ideals of ETRO boast high quality materials made with noble and natural fibers, original prints, and innovative colors.
In 1981, Etro unveiled its line of furnishing textiles. A Paisley design was the distinguishing feature of the first collection and soon became the brand’s mark of recognition.
The women’s and men’s prêt-à-porter collections made their debut in the 1990s and were immediately distinguished by their stylistic inventiveness and research, both in the materials and the workings. The artful use of prints and colors combined with extraordinary craftsmanship, attention to detail, and modern silhouettes have enabled the Etro label to perpetually grow. Over the years, Etro has become a hub of creativity and innovation, although it still keeps close ties with a tradition that is strongly recombined. Etro calls this the “New Tradition”, a key concept and significant brand value.